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TAU has acquired the Porcelanatto trademark for its worldwide commercial exploitation.

By  Last updated: 15th December 2012

TAU acquires the Porcelanatto trademark
TAU has acquired the Porcelanatto trademark for its worldwide commercial exploitation. The acquisition agreement was formalised before the Notary, on Thursday, 24th of September.

The agreement solely includes the acquisition of the trade name, whose denomination is generically known as porcelain stoneware all over the world, and TAU is not bound to any other matters related to the former Company located in Borriol.

In this way, TAU has become the sole owner of the Porcelanatto trademark and has consequently added a valuable intangible asset which gives the Company a major competitive advantage due to several reasons: It represents the generic name for the ceramic tile-covering with the greatest added-value and prestige in the international market; its trade name has been registered worldwide, and it continues to be a trademark which has not lost its market value.

Consequently, TAU will subsequently inaugurate new business channels under the Porcelanatto trademark. This involves a process which is currently underway where the Company is conducting an exhaustive analysis of the specific factors, necessities, and potential of each market sector.

The acquisition and use of the Porcelanatto trademark is yet another TAU initiative to maintain its top-ranked leadership in the international Ceramics market; a strategy which will allow the company to improve its commercial positioning in today’s global market which is immersed in a process of continual change.

Accordingly, we also highlight that TAU is also making economic investments worth over 4 million euros with the aim to improve and optimise its installations, and thus in this way, increase their competitive edge and precisely adapt its activities to its customers’ requirements.

This strategy also encompasses the launch of highly innovative products such as: TAUfine, the finest and most lightweight porcelain tile available in the market; and TAU eco tile, a product range whose composition includes at least 45% recycled materials, which in some cases can represent up to 90% of its content.

TAULELL, S.A.Ctra. Alcora, Quadra La Torta 2, 12006 Castellón, España
      Tel. +34 964 25 01 05,

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